
Lululemon Courtfeel
The Lululemon Courtfeel is a conceptual performance tennis shoe I designed as an addition to Lululemon's new and growing performance footwear lineup. Just as Lululemon has entered footwear, they've also been diving deeper into tennis as a targeted category- evidenced by various sponsorships of professional athletes such as Leylah Fernandez, and an increasing amount of tennis product campaigns. This project envisions what a Lululemon performance tennis shoe could be, following the established design language and signals of Lululemon's released footwear silhouettes.
This was a personal project aimed at refining my 3D modeling and rendering abilities, primarily utilizing Substance Painter and Blender. This project is in no way endorsed or commissioned by Lululemon.

Moodboard

Ideation

Refinement

Final Direction

Technical Details


Substance Painter












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