Lululemon Courtfeel

The Lululemon Courtfeel is a conceptual performance tennis shoe I designed as an addition to Lululemon's new and growing performance footwear lineup. Just as Lululemon has entered footwear, they've also been diving deeper into tennis as a targeted category- evidenced by various sponsorships of professional athletes such as Leylah Fernandez, and an increasing amount of tennis product campaigns. This project envisions what a Lululemon performance tennis shoe could be, following the established design language and signals of Lululemon's released footwear silhouettes.

This was a personal project aimed at refining my 3D modeling and rendering abilities, primarily utilizing Substance Painter and Blender. This project is in no way endorsed or commissioned by Lululemon.