Footwear, 2024
Synopsis
The Lululemon Courtfeel is a conceptual performance tennis shoe I designed as an addition to Lululemon's new and growing performance footwear lineup. Just as Lululemon has entered footwear, they've also been diving deeper into tennis as a targeted category- evidenced by various sponsorships of professional athletes such as Leylah Fernandez, and an increasing amount of tennis product campaigns. This project envisions what a Lululemon performance tennis shoe could be, following the established design language and signals of Lululemon's released footwear silhouettes.
This was a personal project aimed at refining my 3D modeling and rendering abilities, primarily utilizing Substance Painter and Blender. This project is in no way endorsed or commissioned by Lululemon.
Moodboard
Concept Ideation
Ideation evaluating and targeting performance needs within hardcourt tennis. Maintaining brand motifs in an innovative and continual manner.
Concept Ideation + Refinement
Silhouette and feature refinement.
Final Direction
Finalized direction before designing and exploring within 3D.
Technical Details
Showcasing components and technology.
Substance Painter
Detailing, coloring, layering, and shaping through 3D texture.
Final Design and Renders
Modeled and rendered in Blender, textured in Substance Painter.